7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

The Benefits of Studying Interior Design Online

You may have a real passion for interior design but feel you just cannot take a degree in that subject. Well you’re wrong; you can. The revolution today caused by digital communication means that almost anyone can take a degree in interior design via the Internet. That’s the beauty of the medium.

It doesn’t matter where you live, even overseas, or what you are currently doing or even how old you are. If you have the will to succeed in studying interior design, there are online courses available right now from a number of highly-regarded institutions.

Now just think about the situation here. Just think about the benefits. You don’t have to travel to college or the university. Classes are skipped not because you are lazy or too busy but because you don’t have them, at least not in the traditional sense. You study at your own pace and in your own home, both of which are huge benefits to your personal life. So often people can’t afford to quit their job and tackle some full time study. But with the option of part time study, you can plan your subjects for the semester or the year and only take on what you can handle.

Now don’t go thinking because you are not attending classes in person on campus that you are missing out on quality tuition or contact with other students and faculty members. You most certainly are not. You get the same materials day students receive and you can keep in touch with tutors and students just like yourself via the Net. You may even find your college or university has a section of their web page devoted to graduates of their interior design course. This is a wonderful way to help you meet prospective employers and possible future business partners.

You may believe that an online degree may not have the same status as one obtained from studying on campus. This is simply not true. The universities and colleges offering online interior design degrees are well established and highly regarded. A degree from these institutions is considered to be valuable – even prestigious – and whether you obtain your degree online or on campus makes no difference at all.

A major benefit of studying online is the lack of pressure. On campus, students must attend classes and have assignments completed by a set date. Studying online gives you more freedom and certainly there is no pressure to get to class or tutorial and to get that assignment in by Friday or else. The most common method of study for online students is that they receive the goods and then, in most cases, set their own schedule. This enables them to keep working if they have a job or to care for their children if they have any, and still pursue their dream of qualifying as an interior decorator.

The schools and courses are available and waiting for your application. All it takes is a click or two from your computer mouse. The world of interior design is there to be explored.

Finding the Best Reputable Interior Design Company

Getting help making your place look its best is often necessary to endure, if it is done right. If you’ve decided that your home, office or commercial space is in need of a complete makeover, you may wisely be looking for a professional to help you get the most out of your property. But for finding a reputable interior design company London is about more than just scanning the phonebook for the first match. Keep in mind these essential points for choosing the right professional for your project.

Narrowing the field

Simply typing, “interior design company London” into any web search engine will absolutely flood you with befuddling results. Before you can even decide where to begin, you’ll probably want to narrow the field of choices to the best of your ability. This means making up your mind as to what type of arrangement you want to be seeking before starting your search. Do you think a full-scale design firm with several decades of experience will best suit your needs? Or would you prefer the personal touch, focus and responsiveness that an individual interior designer might offer?

It’s absolutely imperative that you can have good and effective channels of communication between you and your design agent. This is because of the sometimes, staggering amount of responsibility your interior designer will have, for completing the project in all its detail and scope. They will have to order and haggle over furniture and its pricing, read blueprints, prepare accordingly, hire and fire contractors, and generally ensure your project stays on time and on budget.

Trying to work with your interior designer to achieve these goals without having the essential channels of communication open, could ultimately be disastrous. Therefore, when selecting your interior design company in London, a good decision will often come down to who you feel most comfortable speaking and sharing ideas with.

Review their previous work

There are countless interior design professionals in London and all have a different style and flair. You need to ensure your vision can be effectively translated into a reality. You should make sure you take some time to browse these companies’ websites in order to get a feel for the kind of work they have done in the past. While doing so, ask yourself if their portfolio demonstrates enough breadth and creativity to accommodate your project.

A portfolio that is stilted or reveals a high level of repetition or a total unwillingness to take risks is a pretty good sign that your finished space won’t widen many eyes. Don’t hesitate to contact several companies whose work looks appealing to you in order to discuss the broad outlines of your project. Pay close attention to how well the company communicates and whether or not they seem excited by the prospect of your business.

A flat response could serve as an inkling of troubles to come if you select a disinterested designer. Finding an interior design company in London doesn’t have to be a chore, especially because there are so many with demonstrated capability and talent. Make sure the one you ultimately choose excites you.

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