7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

Social Media Guide for Interior Designers

According to the definition provided in Wikipedia:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. “

Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.

The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one’s feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.

The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.

So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn’t be a part of the audience altogether.

The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.

Here are some tips to use social media effectively for your interior design business:

Identify target market

Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.

See where your customers are spending time online

Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..

Engage your audience

Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.

Build an online PR

Build a solid online PR and make sure you give attention to queries of your customers.

Blogging

You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.

Search Engine Optimization (SEO)

If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.

General Interior Design Ideas

Most homeowners around the world are consistently seeking new ways via which they can get the results they want to amplify their home’s interiors. In order to accomplish this, they are ever willing to go the extra mile and get access to the best of tips and tricks provided by some of the most reputed names and brand in the interior designing industry. Today, one of the most formidable platforms that has been able to provide homeowners with this level of expertise is that of the internet where its plethora of blogs, sites and portals have provided individuals with enthusiastic aspects via which it can be achieved. There are a number of interior designing ideas that can be procured from the web world, each of which are capable of inspiring homeowners to make its applications vivid in their own households. Fact of the matter is that the World Wide Web is overloaded with these interior design ideas that it can become a daunting task to find the perfect ones that are capable of living up to the expectations of those that need it. What needs to be understood is that the best of interior designing ideas can only come from the best in the industry. Hence, if you are opting for a platform to provide you with the best of interior design ideas, you would need to scout the web effectively so as to make sure you can get the best of tips, advice and DIY notes.

As people around the world keep on trying to find new ideas to amplify their home’s interiors, they are poised with the most difficult task ahead of them – How to do it? This is where online blogs and portals step in and offer individuals with the best of ways which will help them accomplish their tasks. There are a few sites that offer individuals with samples to be inspired by. There are other sites that offer social networking platforms so that homeowners can interact with other interior designers across the globe. Truly speaking, the internet has certainly brought the world closer together. With the help of such a multitude of options available in the online world, home owners and interior designing fanatics will be able to get their next big idea adorned into their own homes. If these sites and informational portals do not serve up its purpose to those interested, individuals can opt for DIY sites that offer individuals with eBooks and manuals that would help them achieve their desired interior results as per their financial and personal specifications. If you are on the lookout to get inspired with interior design ideas, you would be able to find these informational resources on the net to help you out. Scout the web world frequently from the best of places and stay abreast of the latest happenings that will help transform your home into an interior haven. What you need to understand is that you should always keep yourself to ideas.

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